Bio Products Laboratories (BPL) has appointed the consortium of GB Communications and Oyster Healthcare Communication to oversee a campaign to raise awareness of Primary Immuno Deficiency (PID) among clinicians.
Commenting GBC PR’s Geoffrey Bowden said: “I am delighted that we have been entrusted with this important new assignment. BPL have been working with Oyster Healthcare Communications for eight years publishing the influential clinical newsletter iQ for them.
“During all that time Oyster was not perceived as a public relations specialist. However, as a result of the newly formed alliance between it and GBC PR, they were invited to pitch for the eighteen month account, which was won in a four way pitch.”