Communication Audits


Analysing the strengths and weaknesses of your existing communications often requires an independent third party. A GBCPR audit will measure the gap between how your organisation perceives itself and how others see it. This will help draw up an effective communications strategy.

A GBCPR communication audit of your communications will look at:

  • existing knowledge of the relevant organisation
  • how or if information from the organisation is used
  • how the media/stakeholders rate this information
  • ease and speed of access to expert comment from the organisation
  • usefulness of response from the organisation
  • comparisons with other similar organisations

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